Shaping Behavior in Business

Shaping behavior with the power of communication takes the headlines with Uber freight drivers. Simply by rating the speed and quality with delivery and pick-ups, warehouses are prompted to improve efficiency, creating bottom-line business improvements . . . for Uber drivers anyway.

Uber Freight Drivers

While measurable feedback can be very constructive, in today’s media-rich world feedback is also used as public response to poor customer service. On the tail of the release of this 2009 video, United Airline stock dropped by 10%.

United Breaks Guitars